Adidas Turn Waste Plastic into $ 200 Sneakers And Announces That It Will Completely Stop Using Plastic by 2024
Each pair of shoes uses an average of 11 plastic bottles, even the laces, insoles, heels, tongues are made of recycled waste plastic. Recycling ocean plastic waste near Maldives. Six tons of plastic waste is separated into oil and impurities and processed into yarn called Ocean Plastic. It is reborn as Adidas sneakers. Each pair sells for up to $200.
Adidas announced that it will completely discontinue plastics in 2024, covering all of its retail stores, warehouses, offices, logistics centers, etc. It is expected to reduce 40 tons of plastic each year. It will switch to recycled plastics based on the concept of circular economy and implement environmental protection and social responsibility.
The cost of recycled plastic is higher, about 10% to 20%, which cannot be absorbed in one year
Price is another issue. The cost of recycled plastic is higher, about 10% to 20%. " We must take modest changes to ensure that we can maintain our current profits. " Eric Liedtke explains why the change takes 6 years. " We can absorb part of the cost every year, but we cannot afford to absorb the full cost in one year. "
However, as more companies adopt recycled polyester fibers, which prompts suppliers to increase their production capacity, recycled polyester fibers are expected to gradually decrease. Brenda Haitema, director of Thread International, a supplier of recycled polyester fibers, also positively told The Financial Times: "As our ability to collect, clean and dispose of waste plastics increases, prices (of recycled polyester fibers) will fall. "
Only Taiwan can do it - the first pair of running shoes made of recycled marine plastic
Taiwan has long been a major supplier of recycled yarn for sports brands. Taiwan manufacturers provide assistance to help Adidas and Parley set up a recycling system in the island nations around Maldives, standardize the recycling of ocean bottles, and reduce transportation costs and processing complexity. After management, special treatment is needed to support the strength required by the upper because the strength of ocean plastic is weak. However, the current raw materials are still not as "clean" as the PET bottles, and the colors that can be dyed are still limited. It usually takes 18 months for a pair of shoes from design to market, but Taiwan manufacturers integrate upstream and downstream supply chains and launch limited products in less than a year.
Quick response and complete upstream and downstream supply are also the key to Taiwan's ability to gain brand favor. Taiwan manufacturers have their own raw material processing technology, from the beginning of the raw materials to the completion of the manufacture of environmentally friendly shoes, each process can be mastered, allowing the brand to trace the production process of the product.
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